In 2008, Mette Groth became a member of the “Danish Red Cross Club”.
The Club is a group of creative and respected Danes who have agreed to use their network, creativity and energy to ensure the Danish Red Cross money and publicity to help them in their work.

In 2009, By Groth launches the USE THE POWER OF THOUGHT campaign, where 5% of the turnover of the flower printed spring lines goes to the Danish Red Cross.