By Groth presents the AW09 collection “Identity”

Openness towards the world creates innovation. Sincere commitment shows credibility. Balance is cool. This fall, By Groth lifts the curtain to reveal the company’s true colours. With the coming autumn/winter collection “Identity”, inspired by strong women, the Danish fashion brand takes stock and marks its own core values.

Comfortable, but luxurious
In the By Groth AW09 collection, functionality meets exquisite details. The collection is characterised by styles that can be dressed up or down for any occasion. The style is casual, yet luxurious, owing to the use of quality materials such as silk twill, stretch silk, thin knit wear and crepes chiffon. The highlights of the season are the pant skirts, and for the first time, the collection includes leather. The colours are “glassware colours”: Cognac, yellow, steel blue and aubergine combined with non colour shades such as black, light brown, grey and beige.