By Groth SS10 collection: Global Identity – embrace the world!

Urban Simplicity, Adventure Living, Exotic Feeling. Those are the markers of the SS10 Collection from By Groth who chooses to face the current challenges with a collection that celebrates global trends and lifestyles.

In times of trouble, we tend to withdraw, to hide – and wait till it is all over. The world is indeed in times of trouble now, but life should be just as vibrant, and we all need to be proactive and open ourselves towards new possibilities. That is the key message from By Groth, who has dedicated the Spring Summer Collection 2010 to “Global Identity”.

The Spring Summer Collection 2010 consists of three lines, Urban Simplicity, Adventure Living and Exotic Feeling, which will be launched in the stores in January, February and March respectively.