By Groth presents AW10 collection:

REINTERPRETING TRENDS

Three different themes provide the framework for the fall and winter collection 2010 from the fashion house By Groth. The elegant Parisienne of the forties, the rock chick of the eighties and the fin de siècle casual artist persona meet each other and create new fashion statements in a collection which is about having the courage to be traditional – and at the same time, the courage to reinvent oneself.

Three decades of diva icons. Three interpretations of the feminine. Three seminal fashion eras. In the By Groth AW10 collection, trends and tendencies of previous decades are combined in three selected themes that all reinterpret well known couture - thus creating trends of the future.